Can money buy happiness? Students in Dr. Jeff Langenderfer’s Happiness and Consumerism course explore this and other questions about how people’s choices on where to spend their time and money affect their well-being.
Langenderfer, a professor of marketing and law, got the idea for the class after supervising an honors thesis in which his student examined the connection between happiness and luxury purchases.
“One measure of happiness that the student used in her thesis is called subjective well-being (SWB), whether an individual perceives that they are doing well,” he said. “I started paying attention to papers in which SWB was a dependent variable as well as the factors that seemed to be associated with SWB, either positively or negatively.”
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